Create, protect and measure every campaign link.
Shorten any URL, generate a QR code and check whether the destination is ready to share. Track clicks, protect attribution and monitor campaign performance from one workspace.
Built for teams that cannot afford broken campaigns.
No logos, no testimonials, no invented statistics — we haven't earned those yet. Here's what the product actually does instead, and you can verify all of it with the tool above.
14
checks per audit
Reachability, TLS, redirect chain, response time, Open Graph tags, image validity, metadata and UTM presence — every one measured against the live destination.
0
guessed results
When a page can't be read, the check degrades to “unknown” rather than a false “fail”. A report you can't trust is worse than no report.
24h
free links stay live
Anonymous links work immediately and expire in a day. Create a workspace and they become permanent.
A campaign reliability report
Q3 Retargeting — EU
42 links monitored
- go.acme.co/summer-saleDestination live · 200 · 340 ms
- go.acme.co/promo-juneDestination returns 404 — promo page expired
- go.acme.co/app-install3 redirects before final page — adds latency
- go.acme.co/bundle-euutm_campaign dropped during redirect
- go.acme.co/newsletterDestination live · 200 · 210 ms
- go.acme.co/webinarMobile destination differs from desktop
More than a short link.
Three jobs a shortener never did: build links you can govern, prove the destination works, and connect the click to the money.
Create with control
Build branded links, QR codes and consistent campaign tracking without spreadsheets or naming chaos.
- Branded domains
- Custom shortcodes
- QR codes
- UTM templates
- Bulk creation
Protect every destination
Detect broken destinations, redirect failures, missing tracking parameters and risky campaign journeys.
- Link health
- Redirect monitoring
- Mobile checks
- UTM validation
- Destination-change alerts
Prove campaign impact
Understand clicks, visitors, geography, devices, conversions and revenue across every campaign.
- Real-time analytics
- Funnels
- Conversion tracking
- Revenue attribution
- Reports
From long URL to measurable campaign.
Four steps, one workspace. No spreadsheet in the middle.
Create
Paste a URL, or create campaign links in batches through the API.
Validate
Check destination health, tracking readiness and share previews.
Launch
Use branded links, QR codes and smart routing.
Measure
Track engagement, conversions and campaign outcomes.
Stop broken links from silently wasting campaign spend.
A link that 404s doesn't send you an alert. It just quietly converts your budget into bounces until someone notices. TrackLink checks the destination before you ship, and keeps checking after you do.
Destination unavailable
FailThe page returns a 5xx or refuses the connection. Every click is wasted spend.
UTM removed during redirect
FailA hop drops the query string, so the session lands in your analytics as direct traffic.
Mobile destination differs
WarningThe mobile response differs from desktop — a redirect to an app store or a stripped page.
Promo page expired
FailThe offer ended, the page 404s, and the ad is still running.
Too many redirects
WarningEach hop adds latency and another chance to lose parameters or referrer data.
SSL issue
FailAn expired or mismatched certificate turns a click into a browser warning.
Slow response
WarningThe destination takes seconds to respond, and paid traffic bounces before it paints.
Destination changed after launch
FailThe page you approved is not the page your audience is landing on today.
Built around reliability, governance and measurement.
The rest of the toolkit matters too — but these are the three that decide whether a campaign can be trusted.
Link health monitoring
Scheduled checks on every monitored destination, with alerts the moment one breaks, slows or changes.
Conversion tracking & revenue attribution
Post conversions server-side with a value and currency, and see which link and campaign actually earned it.
UTM builder and templates
Workspace-level templates and validation so every link is tagged the same way, by everyone, every time.
Real-time analytics
Clicks, unique visitors, devices, geography and referrers, updating live across every link.
Branded short links
Clean, on-brand links people recognise — and click.
Custom domains
Bring your own domain and keep traffic inside your brand.
QR code generation
Download print-ready codes for packaging, events and out-of-home.
Campaign management
Group links into campaigns and compare performance side by side.
Percentage traffic splitting
Send a fixed share of visitors to each destination, with every visitor kept on the same side of the split.
Geographic and device routing
Send visitors to the right page for their country or device.
Public and scheduled reports
Share a live report with a client or stakeholder without giving them a seat.
REST API and API keys
Create and manage links programmatically with scoped, revocable keys.
Webhooks
Push link and conversion events into your own systems as they happen.
Team roles
Owner, editor and viewer roles keep the right hands on the right links.
Workspace management
Separate workspaces per brand, client or region, isolated from each other.
Bulk creation via API
Create links in batches through the REST API instead of one at a time.
Redirect chain inspection
See every hop between the click and the page, and what each one drops.
Security and abuse protection
Rate limiting, SSRF-safe fetching and link scanning protect your domains.
Built for teams whose links are the campaign.
The same platform, pointed at the problem your team actually has.
Manage links, domains and reporting across every client.
Separate workspaces per client, a branded domain each, and a report you can hand over without giving away a seat.
ExploreProtect tracking and understand every post-click journey.
Catch stripped UTMs and broken destinations before they quietly corrupt a month of attribution.
ExploreConnect campaign links to products, purchases and revenue.
Post orders back as conversions with a value, and see which link actually paid for itself.
ExploreGovern links across teams, brands, regions and permissions.
Workspace isolation, role-based access and API-level control for organisations where links are a shared asset.
ExploreFits the stack you already run.
An open API, outbound webhooks and a server-side conversion endpoint — plus honest recipes for the tools around them.
REST API
Create, update and read links, campaigns and analytics programmatically.
API keys
Scoped, revocable keys with per-key access control.
Webhooks
Outbound events pushed to your endpoint as things happen.
Conversion API
Post conversions server-side with a value, currency and dedupe key.
Bulk link creation API
Create links in batches with a single API call. Batch size scales with your plan.
Also works with Google Analytics 4, Stripe, Razorpay, Slack through the API and webhooks.
Campaign data protected by design.
Links are load-bearing infrastructure for a brand. They're treated that way.
Secure authentication
OIDC sign-in with httpOnly session cookies. Tokens are never parked in localStorage where a script can read them.
Workspace isolation
Every query is scoped to the workspace that owns the data. One client's links are unreachable from another's session.
Role-based access
Owner, editor and viewer roles are enforced server-side, not hidden in the UI.
Encrypted transport
All traffic is served over TLS, including every branded domain and short link.
Audit logs
Sensitive actions are recorded to an append-only audit log that rejects updates and deletes at the database level.
Abuse protection
Per-IP rate limiting on public endpoints, with tighter limits on sign-in and the free link tool.
We don’t hold SOC 2 or ISO 27001 today, and we don’t claim to.
Start free. Pay when links become infrastructure.
Free plan with branded links and reliability checks, no card required.
Field notes on campaign tracking.
What actually breaks attribution, and how to stop it.
Branded links vs generic short links: what marketing teams should know
Not a trust argument and not a CTR argument. The real differences are shared domain reputation, email deliverability, and who owns the link in five years.
9 July 2026 · 7 min read
How broken links and bad UTMs waste paid media spend
A dead landing page costs you a weekend of budget. A stripped UTM costs you the next quarter's. Both are cheap to catch and nobody checks.
2 July 2026 · 8 min read
The complete guide to campaign link tracking
Clicks, sessions, redirects and UTMs are four different things. How to instrument a campaign so the numbers survive the trip to your report.
24 June 2026 · 11 min read
Questions, answered honestly.
If something here doesn't match what the product does, that's a bug — tell us.
What is TrackLink?
TrackLink is a campaign link intelligence and reliability platform. It creates branded short links and QR codes, checks that the destinations behind them actually work, governs the UTM parameters attached to them, and measures the clicks, conversions and revenue that follow.
How is TrackLink different from a normal URL shortener?
A shortener gives you a shorter string and a click count. TrackLink also audits the destination before you ship the link, monitors it after launch, alerts you when it breaks or changes, validates the tracking parameters that attribution depends on, and ties conversions and revenue back to the campaign. The short link is the smallest part of the job.
Can I use my own domain?
Yes. You can connect custom domains and serve your short links from a domain your audience recognises. Custom domains are available on every plan including Free, which gives you one; paid plans raise the limit.
Can TrackLink monitor broken links?
Yes. TrackLink runs scheduled reliability checks against monitored destinations and reports failures such as unreachable pages, SSL problems, slow responses, excessive redirects, stripped tracking parameters and destinations that changed after launch. Monitoring limits and scan frequency vary by plan.
Does TrackLink support QR codes?
Yes. Every link can generate a QR code, and you can download it as a high-resolution PNG suitable for print, packaging and out-of-home. You can generate one from the free tool on this page without an account.
Can I track conversions?
Yes. Conversions are posted server-side to the Conversion API with a value, a currency and an external id for deduplication, then attributed back to the link and campaign that drove them. That is how revenue attribution and funnel reporting are built.
Can agencies manage multiple clients?
Yes. Each client gets its own workspace with isolated data, its own branded domains, and its own team roles. Reports can be shared with a client without giving them a seat in your workspace.
Can I import existing links?
The REST API can create links in batches, which is the route to take if you are migrating a catalogue from another tool. There is no CSV upload or one-click importer today.
Is there a free plan?
Yes. The Free plan includes short links, a custom domain, basic click analytics and reliability scans, with no card required. You can also use the link readiness check on this page with no account at all.
How is my data protected?
Sign-in uses OIDC with httpOnly session cookies, all traffic is encrypted in transit, every query is scoped to the owning workspace, roles are enforced server-side, and sensitive actions are written to an append-only audit log. Destination scanning runs through an SSRF-safe client that refuses internal addresses. We do not currently hold SOC 2 or ISO 27001 certification and do not claim to.
Tell us how your team manages campaign links today.
We’ll show you how TrackLink can fit your campaigns, clients and reporting workflow.
Make every campaign link accountable.
Create your first short link for free, or talk to us about managing campaigns across your team.
No card required · Free plan available · Anonymous links live for 24 hours