E-commerce

Connect campaign links to products, purchases and revenue.

A click is not a sale, and a sale you can't attribute is a budget decision you're making blind.

What breaks today

The four things that cost you most.

Each one is a real failure mode, and each has a specific answer.

01

Promo pages that expire while the ads keep running

Scheduled checks catch the 404 the day the offer ends, not the week the report lands.

02

Revenue you can't trace back to a campaign

Forward your payment webhook to the Conversion API with the order value, currency and order id. The purchase attaches to the link that earned it.

03

Duplicate conversions inflating your numbers

Every conversion carries an external id, so a retried webhook doesn't count twice.

04

Packaging and print with no way to measure

QR codes point at a branded short link you can re-target after the print run — and every scan is a click you can see.

In practice

Attribution that survives the checkout

Stripe fires payment_intent.succeeded with an order id and an amount. Your handler forwards it to the TrackLink Conversion API alongside the short code from the session. Now the £68 order isn't just revenue — it's revenue from the retargeting link in the Thursday email, and you can see the campaign's real return instead of its click count.

What you get

  • Conversion API with value, currency and dedupe key
  • Revenue attribution per link and campaign
  • Print-ready QR codes for packaging and inserts
  • Geographic and device routing to the right storefront
  • Destination health checks on every product and promo page
  • Percentage traffic splitting between landing pages

Make every campaign link accountable.

Create your first short link for free, or talk to us about managing campaigns across your team.

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TrackLink for e-commerce — connect links to products and revenue